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Impala leaps back into the game
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 Posted: Mon Nov 26th, 2012 12:32 pm
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Bob Of Burleson
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The Chevrolet Impala convertible in 1965,

when it was one of the most popular cars in the U.S.

GM's Leap of Faith on Impala

A Once-Celebrated Sedan
Tries to Shake Off Rental-Fleet Image


By JEFF BENNETT
The Wall Street Journal


In its heyday, the Chevrolet Impala inspired a song by the Beach Boys and held a starring roll in the gritty, 1970s detective show "Baretta." But in recent years, the big sedan has become almost forgettable, drawing mostly rental-car company and government agency buyers.

Now General Motors Co is betting it can make the 54-year-old Impala a head-turner again, all part of a broader plan to reinvigorate its offerings with 13 redesigned cars and trucks next year and regain the favor of American car shoppers.

The 2014 Impala, which hits showrooms in April, would be the first remake of the car in seven years, mixes technology—such as an eight-inch movable infotainment screen and lane-departure control—with a fashion knack that includes colored stitching on seats and chrome lettering.

Dealers and reviewers say reconnecting the faded nameplate with consumers won't be easy. The Impala makeover comes much later than other aging models from the era of land cruisers that have already undergone overhauls—such as the Chrysler 300, Dodge Charger, and GM's own Buick LaCrosse.

"The redesign looks better than the old model," says auto-information website Edmunds.com reviewer Dan Frio. "Is it good enough to compete against the Taurus and Chrysler 300? I don't know."

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If the MORE link doesn't work, paste GM'S LEAP OF FAITH ON IMPALA into Google Search and hit ENTER.

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 Posted: Mon Nov 26th, 2012 03:32 pm
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Gopher
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Will it have the three round tail lights though?



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 Posted: Mon Nov 26th, 2012 05:09 pm
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Kevin McCarthy
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Gopher wrote: Will it have the three round tail lights though?
nope...:frown:

Attachment: 2014-chevrolet-imapala.jpg (Downloaded 50 times)



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 Posted: Mon Nov 26th, 2012 05:12 pm
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Kevin McCarthy
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here's a better pic:

 

Attachment: 2014-chevrolet-impala side view.jpg (Downloaded 50 times)



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 Posted: Mon Nov 26th, 2012 09:09 pm
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Knotlazy
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My grandma worked for a Chev. dealership in the 60's and had an Impala...it was not a convertible, though. 

My sister inherited it and drove it her Sr. year of high school.  Had no idea it was "cool"..

Wish I had a picture of it.



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 Posted: Mon Nov 26th, 2012 09:29 pm
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Kent



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Kevin McCarthy wrote: here's a better pic:

 

Looks like everything else on the road. :frown:

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 Posted: Mon Nov 26th, 2012 09:34 pm
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Darth Penguin
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Kent wrote:
Kevin McCarthy wrote: here's a better pic:

 

Looks like everything else on the road. :frown:


Exactly what I was thinking.



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