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| Posted: Thu Feb 5th, 2009 07:28 pm |
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1st Post |
Zephyr
Forming a Polka Line.....
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I have a few suggestions for Ol' Jerry. Many companies, some right here in Dallas ,have never purchased naming rights, or even sponsorships within a stadium. A few:
1. Condoms To Go
2. Dollar General
3. The Amazing Superstore
4. Million Dollar Saloon
5. AAA BailBond Service
Of course, there is always Zephyr's Marriage Counseling Service and Wedding Chapel.
11:35 AM CST on Thursday, February 5, 2009
By BRETT SHIPP / WFAA-TV
IRVING — Dallas Cowboys owner Jerry Jones is just a few months away from debuting what is being called the most spectacular sports stadium in the world.
While its size and opulence may be unmatched, questions remain about what the new stadium in Arlington is going to be called.
Why? Because some experts say a big naming rights deal may never be done, leaving Jones scrambling for a name — and the extra revenue it would bring.
The scale and grandeur of the new stadium is unsurpassed. It's the subject of nationwide awe and conjecture.
Deals have already been struck to host a Super Bowl, the NCAA Final Four tournament and NBA All-Star Game.
But conspicuously absent is a name.
It's been referred to as "the new home of the Dallas Cowboys"; "the Cowboys' new stadium in Arlington"; even "Jerry World."
But Jerry Jones would rather that name include a sponsor, one that could help him pay a portion of his $600 million debt.
The most lucrative stadium naming rights deal in the country right now is that of Citigroup Inc., which is paying $400 million to put its name on the Mets' new baseball stadium in New York.
This time last year, it was rumored that AT&T might be willing to pay even more.
But times have changed and so have expectations. When the economy fizzled, so did the speculation.
New York University sports management professor Robert Boland says the pool of potential suitors appears to have dried up.
"It's very conceivable he (Jones) won't get a naming rights deal at this point," Boland said. "There may not be anything on the table that's big enough to be worthwhile to him."
Mike Cramer, former president of both the Dallas Stars and Texas Rangers, says Jones has to be concerned. "Big name sponsors that were involved with the Super Bowl or with the Olympics have pulled back and said, 'We are not going to spend it,'" said Cramer.
Cramer was instrumental in brokering a naming rights deal at the new American Airlines Center in Dallas. That announcement came two years before the arena even opened.
"One of the things you want to sell to a naming rights partner is a lot of the hype and the hoopla as you progress to open that stadium," Cramer said. "No one is getting that with Jones' new stadium, and that's real important."
Time is money, and for Jones, that means millions in revenue lost forever.
"It is the most expensive stadium that one team has taken on in all of human history," Boland said. "I think right now that Jerry Jones is going to be left with a portion of a billion-dollar mortgage."
Jerry Jones declined to comment on the naming rights issue and says the lack of a deal has no impact on his ability to pay the note on the new stadium.
Millions in revenue can also be made up with multiple sponsorships inside the stadium which are already taking shape.
But will it be enough to make up the loss if a naming rights deal is never done? It may be a gamble that Jerry Jones is going to have to take.
"Every great gambler can sometimes make a bet so big that they can't cover," Boland said. "Building this stadium is a very, very big bet."
E-mail bshipp@wfaa.com
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"Every so often, I like to stick my head out the window, look up, and smile for a satellite picture." - Jami(e)
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| Posted: Thu Feb 5th, 2009 07:36 pm |
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2nd Post |
Kent
Member
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They're trying to give ACORN 4.9 billion, maybe they can handle it.
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You may be only one person in the world, but you may also be the world to one person.
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| Posted: Thu Feb 5th, 2009 07:38 pm |
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3rd Post |
Darth Penguin
High Penguin of the Sith
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Tom Landry Memorial Stadium
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“The object in life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane.”
“Very little is needed to make a happy life; it is all within yourself, in your way of thinking”
Marcus Aurelius
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| Posted: Thu Feb 5th, 2009 07:49 pm |
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4th Post |
travel guy
Member
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This is a real problem for Jerry, any corporation paying millions would be viewed as frivolous and worse by their customers, employees, and shareholders.
If I were Jerry I'd name is some generic name for now (the New Texas Stadium) and revisit it later when economic conditions improve.
travel guy
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Yes there are two paths you can go by, but in the long run there's still time to change the road you're on.
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| Posted: Thu Feb 5th, 2009 07:55 pm |
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5th Post |
jody
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Jerry has always said that no stadium naming deal was possible if the right deal wasn't out there. Right now, it isn't.
I love Brett, but he's mined just about every negative angle he can find on Six Flags Over Jerry - and not all of them have been that newsworthy.
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| Posted: Thu Feb 5th, 2009 07:58 pm |
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6th Post |
travel guy
Member
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jody wrote: Jerry has always said that no stadium naming deal was possible if the right deal wasn't out there. Right now, it isn't.
I love Brett, but he's mined just about every negative angle he can find on Six Flags Over Jerry - and not all of them have been that newsworthy. +1
Brett is a Jerry hata
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Yes there are two paths you can go by, but in the long run there's still time to change the road you're on.
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| Posted: Thu Feb 5th, 2009 08:00 pm |
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7th Post |
Mr. Bubble
oOoOoOoOoOoOo
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"One of the things you want to sell to a naming rights partner is a lot of the hype and the hoopla as you progress to open that stadium," Cramer said. "No one is getting that with Jones' new stadium, and that's real important."
Seems like your best bet around here would be Exxon or SWA.
Last edited on Thu Feb 5th, 2009 08:01 pm by Mr. Bubble
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Always remember you're unique, just like everyone else.
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| Posted: Thu Feb 5th, 2009 08:02 pm |
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8th Post |
Tom in East Dallas
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I prefer the Million Dollar Saloon and of couse the cheerleaders will need new uniforms
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| Posted: Thu Feb 5th, 2009 08:31 pm |
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9th Post |
jody
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SWA is bleeding passengers.
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Kent
Member
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I've got 20 bucks! How about Dallas Digest Stadium?!?! huh? Huh? who's with me?
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You may be only one person in the world, but you may also be the world to one person.
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LEB
Your Kindly Uncle LEB
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I always wondered about the name "Condoms to go." Shouldn't it be "Condoms to come?" 
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west texas wanderer
Member
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travel guy wrote: jody wrote: Jerry has always said that no stadium naming deal was possible if the right deal wasn't out there. Right now, it isn't.
I love Brett, but he's mined just about every negative angle he can find on Six Flags Over Jerry - and not all of them have been that newsworthy. +1
Brett is a Jerry hata
And the problem with that IS ???
Nothing would please me more than to see JJ filing chapter 7, tomorrow.
All for the "greater good", don't you know?
:boink:
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sangersteve
BabyChickenStomper
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I've been through the season in a stadium with no name.
It felt good to be out of the rain
In the season you can't remember your name
'Cause there ain't no one for to give you no pain
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You can lead a liberal to the truth, but you can't make him think.
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Cliff
Member
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I think there are a few businesses that would fit in with the new stadium
Hooters --- Watching a game here is a hoot.
Quick Trip Stadium --- it won't take long to lose here.
7-11,--- but that might jinx the score
Victoria's Secret Stadium --- Our girls are sexier than your girls
Texas Lottery Field --- Playing here is a gamble.
but seriously, EXXON would be the only one who might fund it and not be ridiculed for it.
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And the walls come tumbling down,
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Kevin McCarthy
Benevolent Dictator
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"dallas cowboys stadium" 'till the economy improves...
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Dance like there's nobody watching, Love like you've never been hurt, Work like you don't need the money and Live like it's Heaven on Earth!
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stemyn
Ballpark in Arlington Resident
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You know Jerry wanted a deal. He probably had some offers, but they were not lucrative enough for him. And now, those offers are probably gone. He's gonna have to try to spin this. Knowing him he will with something like "We were going to sell the naming rights, but I felt that wasn't the right thing to do being the state of the economy. Besides, it is better to honor..... with the name."
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Baseball is dull only to dull minds.
Red Barber
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Allen
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Darth Penguin wrote: Tom Landry Memorial Stadium
I would love to see that happen, but doubt it will. He could have changed the name of Texas Stadium to Landry Stadium years ago, but chose not to.
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at your cartoon clip. 
